Is your store located in a mall or shopping center? Then you definitely need to get these three key shopping mall insights from your center operator.⠀

You’ve probably leased a store in a mall or a center because you expect quality sales leads from it. What you should also be getting from your center marketing team are customer insights that will help you take action towards growing your store’s client base. ⠀

Ask them for these three customer insights:⠀

1. Footfall analysis including traffic heatmap. This information shows you how many shoppers enter the mall and where they spend the most time. Use this information to discover if your store is too hidden so you can e.g. increase signage to your store.⠀

2. Shopper behaviour insights. This information tells you who the visitors to your mall are, what interests them, why they come to the mall and which shops they visit. Use this information to find stores with a similar visitor base but who don’t directly compete with you. Approach these stores to find a way to collaborate.⠀

3. Shopper loyalty behaviour. This information lets you know how frequent shoppers visit the mall or center and how they engage with the mall’s loyalty program, marketing campaigns and/or apps. Use this information to understand your mall visitor’s loyalty behaviour overall and find ways that you can tap into it. ⠀

Don’t get this insight from your mall/center operator? Speak to their marketing department today to get access to these insights as soon as possible! ⠀