How are you slicing and dicing your customers? I don’t mean literally of course! No, we are talking about how you segment your customer base. ⠀

Customer Segmentation is a way to identify your most profitable (and least profitable) customers, so that you can do all the good things: improve your service , focus your marketing and clienteling efforts and ultimately develop loyal relationships.⠀

Have you seen my video on ‘2 very simple ways to segment your customers’? If not, check it out here. I talk in more detail about ranking and the simplified RFM method and how to apply this in your business. ⠀

Segmenting your customers into your top 1%, top 5% and top 10% and applying the simplified RFM method is something that you can do today – no fancy CRM system or analytics tool needed. ⠀